Likely Story
Branding 〰️ Promotional Campaign 〰️ Social
Books and banter.
Likely Story, a beloved but outdated bookstore, needed a rebrand to attract new customers while honoring its whimsical charm. I developed a playful identity that celebrates the magic of storytelling, transforming their kitschy reputation into an asset through bold illustrations, clever wordplay, and a cohesive promotional campaign that brings their personality to life.
